Rhetoric Cutlery
Spoon Fork Knife
2022
DDP Design Fair BEST AWARD
Client: Rhetoric
Designer : Jonggun Kim
Rhetoric is a brand that enhances self-efficacy and proposes a unique lifestyle. Retoric develops minimalist design and sensuous pattern design. In addition, for the "circulation" pursued by Retoric, lunch boxes use PLA biodegradable bioplastics. Cutlery was designed to suit the unique characteristics of the brand Retoric.
First, like Rhetoric's lunch box, it is made of biodegradable bioplastic. The perfect sense of proportion made of circles, which are considered the most beautiful shapes, provides an optimal sense of size when anyone holds it. In addition, the cutlery is perforated so that you can conveniently bundle it up as a set when carrying around. Around the hole, the Retoric slogan "THE GOOD IS THE FABULUS" was engraved in an intaglio to enhance the detailed sensitivity.
Design language : Circle
Circle, the design language used in cutlery design, has various meanings.
First, the aesthetics of the basics in a complex world, the infinite possibility of holding food in a simple design.
Second, it means eco-friendly images, circulation, and recycling using biodegradable corn PLA.
Third, it is the power of a continuous routine that is repeated every day.
First, the aesthetics of the basics in a complex world, the infinite possibility of holding food in a simple design.
Second, it means eco-friendly images, circulation, and recycling using biodegradable corn PLA.
Third, it is the power of a continuous routine that is repeated every day.
Without harming Rhetoric's existing brand sensibility, it presents a minimalist and sensible cutlery design through a circular design language.
